Pitch: Artfully telling the concept, story, characters and target demographic to 1) get funding or 2) bring someone on your team who then can enable funding. It's not just "telling the plot," it's actually a skill to pitch a story well.
It's so much a skill that the husband has spent a series of three classes (part of the program's core requirements) for a whole academic year doing nothing but studying and practicing pitching.
Last night was the final class of the series, and he pitched his script (that he'll be taking into development for his thesis project and beyond) to a panel of movie execs, including a film financier and an exec. from New Line Cinema. The stress level preparing for that pitch was about a 8.5 on a scale of 10 (10 being weeping-wailing-teeth-nashing). He pained and toiled as he carefully crafted his words on paper and then studied them to present them verbally. It had to be well-written and well delivered.
I can't tell you about the script or even what he said, but I can tell you that he used poetic alliteration, clever double-entendres, humor, and an impressive pace to deliver this pitch.
And the result? He nailed it. His classmates, who have been with him in this class series since day one, were impressed, the execs said it's a great story and well-delivered, and his instructors just sat back and smiled. One of his classmates came up to him and said, "You know, there have been moments where you struggled throughout this process, but you really know how to come through in a pinch. You really deliver..."
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